Campaigns.
Only in NOLA.
This semester, I helped create a campaign for New Orleans Tourism. As a class, we came up with the slogan, "Only in NOLA," to persuade potential convention planners and leisure travelers to take a trip to New Orleans. As a part of this campaign, I created a "pop up folder" for the Direct Marketing Portion. From the outside, the folder looked like a regular office item, but when opened, it displayed a variety of New Orleans sites in a fun and unique way. Pull tabs and wheels contained information on how to book hotels or how to interact with the Facebook and Twitter pages.
The following are examples of my student campaign work.
This commercial would show major cities participating in classic New Orleans activities like second lining, parades etc. in attempts to bring New Orleans out into the world.
By scanning the QR Code, the website and more information about the concert would be available.
This website explains all aspects of the campaign, and allows fans to listen to select songs from the album.
This commercial would show major cities participating in classic New Orleans activities like second lining, parades etc. in attempts to bring New Orleans out into the world.
Ya-Ka-May.
For an advertising design class, we had to pick an album with our group and create a campaign to promote it. My group and I chose the album Ya-Ka-May, by Galactic.
In the slideshow to to the left are the parts of the project I worked on.
Group Credit: Grant Casey, Tess Osborne
Manship Centennial.
In an advertising design class, we were split into groups to help develop the digital portion of the Manship Centennial project. My partner, Melissa Rushing, and I wanted to work on the "Interactive Timeline." I had the idea to make the boxes zoom when clicked on, while the rest of the pages faded to grey. I created the social media aspect, which was to have each photo/video/clipping connect to the submitter’s Facebook or Twitter, if applicable. There is a filtering system that allows users to choose what content they want to see. That way, alumni could connect with old classmates. Melissa was in charge of design.
Simply Orange.
As a group project, we were required to come up with a Media Plan for Simply Orange orange juice. I helped with research and put together the final book.
Here is a picture of the cover that I photoshopped.
Group Credit: Jesse Barnett, Lindsey Beckwith, Charlotte Dupenloup
Nissan.
As a group project, we had to determine problems and come up with creative solutions to an existing Nissan campaign. I helped put together the final book, photoshopped different images, and helped come up with campaign ideas.
Group Credit: Hannah Taylor, Johnny Sciortino
One of our ideas was to give Red Bull an interactive blimp. Tweets could be live streamed for all to see from the ground.
Here is a timeline of our IMC Campaign
This is an example of an email we would send as a direct marketing piece.
One of our ideas was to give Red Bull an interactive blimp. Tweets could be live streamed for all to see from the ground.
Red Bull.
As a group project, we had to determine an effective IMC Campaign and come up with a new tagline for Red Bull. I helped come up with creative campaign ideas, photoshopped creative elements and created the powerpoint.
Group Credit: Hannah Taylor, Johnny Sciortino (edited by Johnny Sciortino)
Commercial (edited by Johnny Sciortino)
United Airlines.
As a group project, we had come up with a crisis management plan for United Airlines. I helped come up with creative campaign ideas helped with the idea for the commercial, photoshopped creative elements and created the powerpoint.
Group Credit: Hannah Taylor, Johnny Sciortino
Commercial (edited by Johnny Sciortino)
Glidden Mini Campaign
As a large group project, we had to create a complete campaign for Glidden paint at Walmart. I was on the creative team and created the work to the left. I also laid out the book with group member, Hannah Taylor.
Commercial (edited by Johnny Sciortino)